Explaining Consumer Choice (Hardback)
  • Explaining Consumer Choice (Hardback)
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Explaining Consumer Choice (Hardback)

(author)
£81.00
Hardback 256 Pages / Published: 27/06/2007
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This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

Publisher: Palgrave USA
ISBN: 9781403998620
Number of pages: 256
Weight: 470 g
Dimensions: 216 x 140 x 15 mm
Edition: 2007 ed.

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