The Grateful Dead, one of the most popular bands of all time, still enjoys incredible relevance to this day. But let's admit it, they weren't exactly poster boys for corporate America. Or were they? For an extraordinary 30 years, the Dead improvised a business plan-all while making huge profits and pioneering practices subsequently embraced by the business world.
Now, business professor and lifelong Deadhead Barry Barnes shares the 10 most innovative business lessons from the band's illustrious career, including: creating and delivering superior customer value; implementing a flat management structure; sharing your content; and more. Barnes shows how the Dead were masters of "strategic improvisation"-the ability to adapt to changing times and circumstances-and that their success lay in their commitment to relentless variation.
EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD teaches readers how they did it-and what any business can learn from their long, strange trip.
Publisher: Little, Brown & Company
Number of pages: 224
Weight: 236 g
Dimensions: 211 x 142 x 18 mm
"Barry Barnes deftly shows how the magic and authenticity of the Grateful Dead transcends its musical prowess, providing invaluable insights into how successful organizations thrive."--William D. Cohan, New York Times bestelling author of MONEY AND POWER and HOUSE OF CARDS
"In Everything I Know About Business I Learned From The Grateful Dead, Barry Barnes deconstructs one of the most fascinating rock bands of our time and uncovers some very powerful and unexpected lessons in innovation, marketing and entrepreneurship. If you want your business to go on a long, strange trip - in the best possible way - this is the book for you."--Mitch Joel, President of Twist Image and author of Six Pixels of Separation
"Brisk and compelling, this overview of the Deadhead nation reads like a candid rock biography as well as an insightful business manual...Important lessons learned from a unique band of musical pioneers."--Kirkus
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