Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media (Paperback)
  • Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media (Paperback)
zoom

Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media (Paperback)

(author)
£18.49
Paperback 368 Pages / Published: 01/07/2010
  • We can order this

Usually dispatched within 4-6 weeks

  • This item has been added to your basket

Profit Big from Social Media: Strategies and Solutions That Work!

Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy...then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...and profit big from today's hottest new social media sites and platforms!

Topics include

* Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more

* Define goals and customize strategy to maximize Return on Conversation (ROC)

* Understand the whole conversation about you and all the communities you serve

* Manage legal, compliance, and ethical challenges

* Plan social media policies for your company's employees

* Extend customer service into social media

* Maintain consistent branding and messaging

* Complement your SEO, PPC, offline marketing, and PR efforts

* Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy

Publisher: Pearson Education (US)
ISBN: 9780789742841
Number of pages: 368
Weight: 500 g
Dimensions: 229 x 160 x 20 mm

You may also be interested in...

The PR Masterclass
Added to basket
Evaluating Public Relations
Added to basket
100 Great PR Ideas
Added to basket
£8.99
Paperback
Brand Psychology
Added to basket
£24.99
Paperback
The Economics of Industrial Innovation
Added to basket
Internal Communications
Added to basket
The PR Professional's Handbook
Added to basket
Public Relations: The Basics
Added to basket
On Purpose
Added to basket
£19.99
Paperback
This is Service Design Thinking.
Added to basket
Public Relations For Dummies
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.