Since the Second World War, Europe has undergone a continual invasion: wave after wave of American popular culture. The diffusion of American culture in Europe is both a European story about America and an American story about Europe. This work examines this cross-cultural phenomenon from the European viewpoint. Nearly two dozen European experts in their respective fields offer an invigorating, engaging, and open-minded examination of America as perceived with the acute insight of the interested European outsider-a fruitful tradition that stretches back to Lafayette, de Tocqueville, and Goethe, to name three. Of interest to scholars, students, and general readers alike. The book's focus is both sensuous and intellectual: how America is seen (The Image); heard (Popular Music); perused (The Written Word); digested (Food); learned from its common ways (Social Customs); perceived by minorities (Ethnic Cultures); and taken as an instrument of change (Americanization). It is the first book of its kind published in the United States. It is rich with selected, up-to-date critical bibliographies in areas for which very little information is otherwise available. In sum: a cogent, cross-cultural analysis of how U.S. popular culture exposes both European dreams of well-being and nightmares of discontent. These are insights which deserve to be savored.
Number of pages: 288
Weight: 584 g
Dimensions: 234 x 156 x 17 mm
You may also be interested in...
Please sign in to write a review
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at