European Marketing: A Strategic Guide to the New Opportunities (Hardback)
  • European Marketing: A Strategic Guide to the New Opportunities (Hardback)
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European Marketing: A Strategic Guide to the New Opportunities (Hardback)

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£29.00
Hardback 304 Pages / Published: 01/10/1993
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As Europe continues to change, marketing efforts in that continent become increasingly challenging. European Marketing provides unique insights into developing and implementing an effective pan-European marketing strategy. Readers will gain the competitive advantage of specific suggestions for North American companies who want to open European markets. Includes comprehensive coverage of all European markets, and more.

Publisher: McGraw-Hill Education - Europe
ISBN: 9781556237577
Number of pages: 304
Weight: 590 g
Dimensions: 235 x 159 x 26 mm
Edition: North American ed

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