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ETravel and Tourism: Marketing and Management Techniques (Paperback)Ian McDonnell (author)
Paperback 288 Pages / Published: 11/05/2007
- Not available
In the marketing context, these technologies can be used to best advantage so that promotion and distribution costs are decreased, effective and efficient customer relationships are maintained and profitability is increased. This book enables the reader to: understand the application of information technology to the management of travel and tourism services, firms and organizations; describe and apply the technology (hardware and software) used in the electronic marketing of tourism services; understand the process of electronic marketing of tourism services, and its benefits and disadvantages, from the perspective of the tourism provider, the intermediary and the consumer; and produce a marketing or management plan for a travel and tourism industry firm that incorporates information communication technology applications. Written in a user-friendly style, and with an excellent learning structure, each chapter includes learning objectives, international case studies and discussion questions. Additional teaching and learning material for both students and lecturers will be continually updated on the books' website, including PowerPoint slides for lectures and links to useful websites.
Publisher: Elsevier Science & Technology
Number of pages: 288
Dimensions: 246 x 189 mm
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