Visit our Christmas Gift Finder
Ethical Marketing (Paperback)
  • Ethical Marketing (Paperback)
zoom

Ethical Marketing (Paperback)

(author), (author), (author), (author)
£66.49
Paperback 288 Pages / Published: 14/06/2005
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket

For Marketing and Business Ethics courses in business or philosophy departments.

This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.

Publisher: Pearson Education (US)
ISBN: 9780131848146
Number of pages: 288
Weight: 360 g
Dimensions: 228 x 152 x 16 mm

You may also be interested in...

The Sell
Added to basket
£14.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
Hegarty on Creativity
Added to basket
Raving Fans!
Added to basket
£8.99
Paperback
How Brands Grow
Added to basket
£22.50
Hardback
Sales Genius
Added to basket
£12.99
Paperback
Do Purpose
Added to basket
£8.99
Paperback
Key Person of Influence
Added to basket
Build a Brand in 30 Days
Added to basket
Brand Leadership
Added to basket
£9.99
Paperback
Contagious
Added to basket
£8.99
Paperback
Building Strong Brands
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
Decoded
Added to basket
£19.99
Hardback

Please sign in to write a review

Your review has been submitted successfully.