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Essentials of Marketing (Paperback)
  • Essentials of Marketing (Paperback)
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Essentials of Marketing (Paperback)

(author), (author)
£28.99
Paperback 456 Pages / Published: 01/11/1998
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This text has been updated in line with changes in the marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780077094379
Number of pages: 456
Weight: 1153 g
Edition: 3rd Revised edition

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