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Essentials of Marketing Research (Paperback)
  • Essentials of Marketing Research (Paperback)
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Essentials of Marketing Research (Paperback)

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£147.99
Paperback 416 Pages / Published: 16/01/2010
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"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780073404820
Number of pages: 416
Weight: 705 g
Dimensions: 254 x 203 x 17 mm
Edition: 2nd Revised edition

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