• Sign In / Register
  • Help
  • Basket0
Essentials of Marketing Management (Hardback)
  • Essentials of Marketing Management (Hardback)
zoom

Essentials of Marketing Management (Hardback)

(author), (author)
£125.00
Hardback 464 Pages / Published: 24/08/2017
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available.

This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem.

Topics covered include:

consumer and organizational buyer behaviour

product and innovation strategies

direct marketing

Social media marketing

Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Publisher: Taylor & Francis Ltd
ISBN: 9781138038882
Number of pages: 464
Weight: 1034 g
Dimensions: 248 x 191 mm
Edition: 2nd New edition

You may also be interested in...

Reviews

Please sign in to write a review

Your review has been submitted successfully.