Find your perfect holiday reading
Essential Law for Marketers (Paperback)
  • Essential Law for Marketers (Paperback)
zoom

Essential Law for Marketers (Paperback)

(author)
£19.99
Paperback 376 Pages / Published: 03/01/2013
  • In stock online
  • Free UK delivery

Usually dispatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels. Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe. Written by one of the world's leading experts of sales and marketing law, this updated second edition of Essential Law for Marketers helps steer the reader through the legal minefield and provides unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. It covers making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality.

Publisher: Kogan Page Ltd
ISBN: 9780749464509
Number of pages: 376
Weight: 585 g
Dimensions: 233 x 155 x 21 mm
Edition: 2nd Revised edition

You may also be interested in...

Growth Hacker Marketing
Added to basket
SPIN (R)-Selling
Added to basket
£21.99
Paperback
Hooked
Added to basket
£12.99
Hardback
Raving Fans!
Added to basket
£8.99
Paperback
Contagious
Added to basket
£9.99
Paperback
Selling to Win
Added to basket
£14.99
Paperback
Brilliant Selling
Added to basket
£12.99
Paperback
The Sales Bible, New Edition
Added to basket
Hegarty on Creativity
Added to basket
The Challenger Sale
Added to basket
Build a Brand in 30 Days
Added to basket
Building Strong Brands
Added to basket
Do Purpose
Added to basket
£8.99
Paperback
Get Up to Speed with Online Marketing
Added to basket
DotCom Secrets
Added to basket
£14.95
Paperback

Please sign in to write a review

Your review has been submitted successfully.