Erfolgsfaktor Innovation - Herausforderungen an das Management 12 (Hardback)
  • Erfolgsfaktor Innovation - Herausforderungen an das Management 12 (Hardback)
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Erfolgsfaktor Innovation - Herausforderungen an das Management 12 (Hardback)

(editor)
£80.00
Hardback 368 Pages / Published: 07/03/2005
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Innovationen stellen einen entscheidenden Erfolgsfaktor fur eine gesamte Volkswirtschaft, eine Branche sowie fur jedes Unternehmen dar. Innovationen konnen zunachst aus neuartigen Produkten, Marken oder Verfahrensinnovationen bestehen. Des Weiteren konnen sie in Form von Sozialinnovationen vorliegen. Auch neuartige Managementtechniken konnen gegeben sein. In diesem Sammelband finden sich innovative Ansatze fur alle Teilbereiche des betrieblichen Management. Die Beitrage stammen von Management-Spezialisten der GSBA Zurich aus Europa und den USA.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783540245162
Number of pages: 368
Weight: 1580 g
Dimensions: 235 x 155 x 22 mm
Edition: 2005 ed.

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