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Entrepreneurship: Pearson New International Edition
  • Entrepreneurship: Pearson New International Edition
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Entrepreneurship: Pearson New International Edition

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£59.99
Mixed media product 300 Pages / Published: 01/11/2013
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For courses in Entrepreneurship and Small Business Management.

At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.

Publisher: Pearson Education Limited
ISBN: 9781292040004
Number of pages: 300
Weight: 660 g
Dimensions: 274 x 216 x 12 mm
Edition: 4th edition

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