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Entrepreneurship
  • Entrepreneurship
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Entrepreneurship

(author), (author)
£102.99
Mixed media product 336 Pages / Published: 10/04/2006
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For courses in Entrepreneurship and Small Business Management. At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.

Publisher: Pearson Education (US)
ISBN: 9780132281744
Number of pages: 336
Weight: 702 g
Dimensions: 251 x 204 x 18 mm
Edition: 4th Revised edition

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