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Entrepreneurship: Ideas in Action (Hardback)
  • Entrepreneurship: Ideas in Action (Hardback)
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Entrepreneurship: Ideas in Action (Hardback)

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£56.99
Hardback Published: 01/01/2016
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Students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research and online business planning is also included.

Publisher: Cengage Learning, Inc
ISBN: 9781305653061
Weight: 1225 g
Dimensions: 285 x 222 x 21 mm
Edition: 6th edition

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