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Entrepreneurship in the Arab World: Ten Case Studies (Hardback)
  • Entrepreneurship in the Arab World: Ten Case Studies (Hardback)
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Entrepreneurship in the Arab World: Ten Case Studies (Hardback)

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£29.95
Hardback 208 Pages / Published: 30/06/2016
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This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia). Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The unique case-studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion. This casebook is a valuable resource for anyone wanting to know more about launching and sustaining a business within developing Arab economies, as well as being an effective teaching tool for disciplines related to new venture management and entrepreneurship.

Publisher: The American University in Cairo Press
ISBN: 9789774167003
Number of pages: 208
Weight: 454 g
Dimensions: 230 x 150 x 20 mm

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