Aimed at students studying entrepreneurship at both postgraduate and undergraduate level, this book creates entrepreneurial awareness, develops analytical and creative skills, and encourages the self-development of students into entrepreneurial business owners or employees.
The text brings together entrepreneurship and innovation - as they are largely indivisible elements and cannot be adequately understood if studied separately - and provides the reader with an overview of these elements and how they combine to create new value in the market.
Additionally, it also includes relevant cases that help apply the theory or principle being addressed, and that can be used successfully in a classroom or lecture environment. All the case studies are based on original research, real entrepreneurs and real businesses.
Publisher: Tilde Publishing
Number of pages: 480
Dimensions: 254 x 203 mm
Edition: 3rd Revised edition