The Testaments out now
Entrepreneurial Marketing: Sustaining Growth in All Organisations (Hardback)
  • Entrepreneurial Marketing: Sustaining Growth in All Organisations (Hardback)
zoom

Entrepreneurial Marketing: Sustaining Growth in All Organisations (Hardback)

(author)
£65.00
Hardback 384 Pages / Published: 20/11/2015
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The purpose of this text is to examine how this simple trading principle can be applied by any individual in any private or public sector organisation by focusing on the concept of entrepreneurial marketing, across all aspects of the marketing process. Entrepreneurial Marketing begins by defining the' rules' of marketing as a basis for the entrepreneur to understand what 'rules' need breaking. Subsequent chapters cover the marketing mix, innovation management, and compare large versus small firms. All issues are illustrated with extensive real-world examples throughout. Entrepreneurial Marketing is ideal reading for students and professionals who want an exciting, relevant and innovative approach to, and perspective of, management and marketing.

Publisher: Palgrave Macmillan
ISBN: 9781137500915
Number of pages: 384
Weight: 454 g
Dimensions: 240 x 159 mm
Edition: 2nd New edition

You may also be interested in...

The Sell
Added to basket
£14.99
Paperback
Brand Psychology
Added to basket
£24.99
Paperback
The Challenger Sale
Added to basket
Secrets of Closing the Sale
Added to basket
Do Purpose
Added to basket
£8.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
How Brands Grow
Added to basket
£24.99
Hardback
Build a Brand in 30 Days
Added to basket
Contagious
Added to basket
£9.99
Paperback
Eating the Big Fish
Added to basket
£25.99
Hardback
DotCom Secrets
Added to basket
£14.95
Paperback
Hegarty on Creativity
Added to basket
Marketing For Dummies
Added to basket
Growth Hacker Marketing
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket

Please sign in to write a review

Your review has been submitted successfully.