Enterprise!, International Edition (with Bind-In Printed Access Card) (Paperback)
  • Enterprise!, International Edition (with Bind-In Printed Access Card) (Paperback)
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Enterprise!, International Edition (with Bind-In Printed Access Card) (Paperback)

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£45.99
Paperback 592 Pages / Published: 09/01/2009
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Introduce students to a new mind-set, strong enterprising skills, and the ability to take advantage of ever-changing opportunities with this unique introductory entrepreneurship and small business management text. Gartner/Bellamy's ENTERPRISE, INTERNATIONAL EDITION, clearly demonstrates how any individual can be an enterpriser or entrepreneur as they learn to take initiative to organize a project, despite obstacles or risk. This unique text moves beyond most entrepreneurship texts to explore topics using three levels of analysis--the person, business, and environment. The text emphasizes both ethical issues and global opportunities enterprisers face every day. With the help of memorable cases and hands-on exercises, the reader travels through the actual physical and mental steps of starting and operating a successful business. The book focuses on both the personal and professional skills students or budding entrepreneurs need for success in any venture or career.

Publisher: Cengage Learning, Inc
ISBN: 9780324786552
Number of pages: 592
Weight: 1135 g
Dimensions: 269 x 213 x 20 mm
Edition: Revised ed.

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