• Sign In
  • Help
  • My Basket0
Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization (Hardback)
  • Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization (Hardback)
zoom

Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization (Hardback)

(author)
£22.00
Hardback 240 Pages / Published: 16/11/2009
  • Publisher out of stock

Currently unavailable to order

This product is currently unavailable.

  • This item has been added to your basket

Check Marketplace availability

"Web 2.0" is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence. Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they're doing this, and why it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds. Most organizations, however, don't find it easy or natural to use these new tools initially. And executives see many possible pitfalls associated with them. Enterprise 2.0 explores these concerns, and shows how business leaders can overcome them. McAfee brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have resource for all C-suite executives seeking to make technology decisions that are simultaneously powerful, popular, and pragmatic.

Publisher: Harvard Business Review Press
ISBN: 9781422125878
Number of pages: 240
Weight: 468 g
Dimensions: 235 x 156 x 22 mm

You may also be interested in...

The Manager
Added to basket
£8.99
Paperback
Project Management for Dummies 2E UK
Added to basket
The Book of Leadership
Added to basket
Project Management
Added to basket
DK
£5.99
Paperback
Leadership
Added to basket
DK
£5.99
Paperback
How Google Works
Added to basket
£10.99
Paperback
The Five Dysfunctions of a Team
Added to basket
The Little Book of Big Coaching Models
Added to basket
The One Minute Manager Meets the Monkey
Added to basket
Managing People
Added to basket
DK
£5.99
Paperback
Scrum
Added to basket
£9.99
Paperback
Hooked
Added to basket
£12.99
Hardback

Reviews

Please sign in to write a review

Your review has been submitted successfully.