Encyclopedia of Sports Management and Marketing (Hardback)
  • Encyclopedia of Sports Management and Marketing (Hardback)
zoom

Encyclopedia of Sports Management and Marketing (Hardback)

(editor), (editor)
£530.00
Hardback 1960 Pages / Published: 05/10/2011
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket
There is currently no comprehensive reference work bringing both sports management and sports marketing all together in one place. This encyclopedia is designed to fill this gap in the literature.

On the management side, it introduces principles and procedures of economics, budgeting and finance, leadership, governance, communication, business law and ethics, and human resource practices, all in the sports context. On the marketing side it explores two broad streams: marketing of sport and sport-related products and using sport as a platform for marketing non-sports products, as seen in celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament.

Publisher: SAGE Publications Inc
ISBN: 9781412973823
Number of pages: 1960
Weight: 6350 g
Dimensions: 279 x 215 x 137 mm

You may also be interested in...

Jose Mourinho - Special Leadership
Added to basket
Grand Prix Circuits
Added to basket
Sport Leadership In The 21St Century
Added to basket
The Temple of Perfection
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.