Visit our Christmas Gift Finder
Emerging Research on Islamic Marketing and Tourism in the Global Economy - Research Essentials Collection (Hardback)
  • Emerging Research on Islamic Marketing and Tourism in the Global Economy - Research Essentials Collection (Hardback)
zoom

Emerging Research on Islamic Marketing and Tourism in the Global Economy - Research Essentials Collection (Hardback)

(author), (author)
£186.00
Hardback 358 Pages / Published: 30/09/2014
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region.

Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services.

Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source for academicians, entrepreneurs, policymakers, university students, and educators interested in research surrounding the impact of Islam on business.

Publisher: Idea Group,U.S.
ISBN: 9781466662728
Number of pages: 358
Weight: 789 g
Dimensions: 229 x 152 x 19 mm

You may also be interested in...

Marketing For Dummies
Added to basket
Hegarty on Creativity
Added to basket
The Fire Engine That Disappeared
Added to basket
The Adweek Copywriting Handbook
Added to basket
The Sales Coach: Teach Yourself
Added to basket
100 Ideas that Changed Advertising
Added to basket
Sales for Non-Salespeople
Added to basket
Herd
Added to basket
£12.99
Paperback
Selling
Added to basket
DK
£5.99
Paperback
The Challenger Sale
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback
Hooked
Added to basket
£12.99
Hardback
Web Marketing All-in-One For Dummies
Added to basket
Raving Fans!
Added to basket
£8.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.