Elements of Pharmaceutical Pricing (Paperback)E.M. Mick Kolassa (author)
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showing you how to determine the value of a pharmaceutical product
outlining a pricing philosophy that addresses the politics and problems you'll encounter
tracing the pricing research process
examining the role of price in the decision to purchase, prescribe, or use pharmaceuticals
addressing the challenges facing the industry in the futureAs Dr. Kolassa explains in the Foreword, Elements of Pharmaceutical Pricing aims to "help create within [pharmaceutical] firms, and the industry, something that has been long overdue--the ability to 'price on purpose,'to make pricing decisions that are less emotional and more informed. This volume does not contain all the answers, but I believe it does pose many of the right questions, to help those charged with pricing to make informed decisions, to understand the likely implications of their pricing actions before taking them. This information should lead to better, more profitable pricing in the industry."
Publisher: Taylor & Francis Inc
Number of pages: 130
Weight: 181 g
Dimensions: 229 x 152 x 12 mm
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