Electronic Marketing and the Consumer (Hardback)Robert A. Peterson (author,editor)
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Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and `smart cards'.
Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.
Publisher: SAGE Publications Inc
Number of pages: 208
Weight: 454 g
Dimensions: 228 x 152 x 19 mm
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