Electronic Business and Marketing: New Trends on its Process and Applications - Studies in Computational Intelligence 484 (Hardback)
  • Electronic Business and Marketing: New Trends on its Process and Applications - Studies in Computational Intelligence 484 (Hardback)
zoom

Electronic Business and Marketing: New Trends on its Process and Applications - Studies in Computational Intelligence 484 (Hardback)

(editor), (editor)
£109.99
Hardback 177 Pages / Published: 19/04/2013
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket

Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function.

This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. "Electronic Business and Marketing" includes theory and practice on electronic business and marketing from an academic and professional viewpoint providing also a forum for the exchange of research ideas and industry practices in these knowledge areas among practitioners, researchers and students.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783642379314
Number of pages: 177
Weight: 4085 g
Dimensions: 235 x 155 x 12 mm
Edition: 2013 ed.

You may also be interested in...

Essentials of Game Theory
Added to basket
Programming Game AI By Example
Added to basket
Computer Vision
Added to basket
The Sciences of the Artificial
Added to basket
AI for Game Developers
Added to basket
Machine Learning
Added to basket
£42.50
Paperback
Artificial Intelligence: The Basics
Added to basket
Introducing Artificial Intelligence
Added to basket
Bayesian Reasoning and Machine Learning
Added to basket
Probabilistic Graphical Models
Added to basket
Superintelligence
Added to basket
£18.99
Hardback
Machine Learning
Added to basket
£52.99
Mixed media product
Emotion: A Very Short Introduction
Added to basket
Reinforcement Learning
Added to basket
The Quest for Artificial Intelligence
Added to basket
Machine Learning
Added to basket
£39.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.