Election Campaigning: The New Marketing of Politics (Paperback)Dennis Kavanagh (author)
Paperback 288 Pages / Published: 31/08/1995
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The advent of new technology and the importation of a professional communicatorsa has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so--called process of a Americanizationa , characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He examines how the a professional communicatorsa function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns.
Publisher: John Wiley and Sons Ltd
Number of pages: 288
Weight: 458 g
Dimensions: 229 x 154 x 18 mm
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