Ein Marketingkonzept Fuer Automobilrennsportveranstaltungen - Europaeische Hochschulschriften / European University Studie 989 (Paperback)
  • Ein Marketingkonzept Fuer Automobilrennsportveranstaltungen - Europaeische Hochschulschriften / European University Studie 989 (Paperback)
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Ein Marketingkonzept Fuer Automobilrennsportveranstaltungen - Europaeische Hochschulschriften / European University Studie 989 (Paperback)

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£37.95
Paperback 206 Pages / Published: 01/03/1989
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Die Zielgruppe der Motorsportbesucher wird mit Hilfe umfangreicher Zuschauerbefragungen definiert und es werden deren Bedurfnisse ermittelt. Basierend auf diesen Ergebnissen entwickelt der Autor ein strategisches Konzept fur die Durchfuhrung von Automobilrennsportveranstaltungen und gibt Anregungen fur konkrete Massnahmen im Rahmen des Marketinginstrumentariums der Veranstalter der Rennen."

Publisher: Peter Lang AG
ISBN: 9783631418260
Number of pages: 206
Weight: 250 g

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