Effizienz im Marketing (Paperback)
  • Effizienz im Marketing (Paperback)
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Effizienz im Marketing (Paperback)

(with), (editor)
£42.99
Paperback 237 Pages / Published: 01/01/1994
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Marketing-Effizienz heisst, Prozesse optimieren statt Leistungspotentiale vergeuden. Die Autoren zeigen unter anderem, wie man ein Unternehmen vom Markt her fuhrt, welche Marketingprozesse man outsourcen sollte, wie eine Neuorientierung des Marketing zu schaffen ist.

Publisher: Gabler
ISBN: 9783409187756
Number of pages: 237
Weight: 335 g
Dimensions: 216 x 140 x 13 mm
Edition: 1994 ed.

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