Efficient Consumer Response und die Bereitschaft zur Kooperation - Marktorientiertes Management (Paperback)
  • Efficient Consumer Response und die Bereitschaft zur Kooperation - Marktorientiertes Management (Paperback)
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Efficient Consumer Response und die Bereitschaft zur Kooperation - Marktorientiertes Management (Paperback)

(author)
£58.99
Paperback 308 Pages / Published: 29/09/2004
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Claudia Kreipl untersucht die Moglichkeit, die Effizienz von Krankenhausern und Medizinprodukte-Industrie durch Efficient Consumer Response zu verbessern, und setzt sich mit den kritischsten Erfolgsfaktoren bei der Implementierung von ECR auseinander: Ausgestaltung der Geschaftsbeziehung, Partnerwahl und Kooperationsbereitschaft.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824482061
Number of pages: 308
Weight: 396 g
Dimensions: 210 x 148 x 17 mm
Edition: 2004 ed.

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