This book provides guidelines for understanding the underlying causes of successful and unsuccessful crisis management. The book will help decision makers to identify organizational-behavior threats and opportunities that can help their organization endure and rebound. The book includes case studies and examples from a variety of businesses, including Firestone, Mattel, Fisher-Price, Morgan Stanley, and healthcare organizations recently in the news for exposure of confidential patient records. The book includes forms, templates, and checklists.
Publisher: Apple Academic Press Inc.
Number of pages: 225
Dimensions: 235 x 156 mm