Economics of Modern Business (Paperback)
  • Economics of Modern Business (Paperback)
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Economics of Modern Business (Paperback)

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£29.99
Paperback 416 Pages / Published: 07/11/1991
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Outdated management techniques cannot be expected to cope with the complex problems of modern business. Today's managers must be more flexible, knowledgeable and competitive than they have been, and have a greater understanding of the structure of their organization. In this completely revised and updated second edition of a widely adopted textbook for business students, the authors examine contemporary management issues. A special feature is its successful integration of introductory financial analysis with microeconomic theory. This book includes extensive analysis of:. * Financial markets. * Distribution channels. * Industrial Relations. * Government industry policies. The emphasis is on industrial factors, but the book also demonstrates the significant importance of market forces in business decision-making. The first edition was The Economics of Modern Business by W.D.Reekie and D.E.Allen.

Publisher: John Wiley and Sons Ltd
ISBN: 9780631172154
Number of pages: 416
Weight: 628 g
Dimensions: 227 x 157 x 26 mm
Edition: 2nd Edition

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