Economics for Business and Management (Paperback)
  • Economics for Business and Management (Paperback)
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Economics for Business and Management (Paperback)

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£55.99
Paperback 592 Pages / Published: 02/02/2011
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Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today's decision makers:

* What are the characteristics for successful entry into new international markets?

* How can 'sustainability' affect decision making within businesses?

* Why are today's global investors so concerned about national debt issues?

* In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?

* What strategies can companies such as BP use to repair damaged global reputations?

It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning.

Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.

Publisher: Pearson Education Limited
ISBN: 9780273735243
Number of pages: 592
Weight: 1346 g
Dimensions: 261 x 196 x 28 mm
Edition: 3rd edition

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