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E-Services: (Special Issue) Vol. 1, No. 1/2: Opportunities and Threats - Journal of Value Chain Management - Applied Marketing Science/Angewandte Marketingforschung (Paperback)
  • E-Services: (Special Issue) Vol. 1, No. 1/2: Opportunities and Threats - Journal of Value Chain Management - Applied Marketing Science/Angewandte Marketingforschung (Paperback)
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E-Services: (Special Issue) Vol. 1, No. 1/2: Opportunities and Threats - Journal of Value Chain Management - Applied Marketing Science/Angewandte Marketingforschung (Paperback)

(editor), (editor)
£66.99
Paperback 203 Pages / Published: 24/05/2007
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Synopsis
The volume presents the best papers of the special issue 'E-Services' of the Journal of Value Chain Management. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of 'E-Services' including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783835008014
Number of pages: 203
Weight: 317 g
Dimensions: 210 x 148 x 15 mm
Edition: 2007 ed.

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