e-Retailing (Paperback)
  • e-Retailing (Paperback)
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e-Retailing (Paperback)

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£41.99
Paperback 320 Pages / Published: 26/08/2004
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Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally.

This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including:

IpodNikeAmazone-BayMcDonald'sNokia.

With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.

Publisher: Taylor & Francis Ltd
ISBN: 9780415311427
Number of pages: 320
Weight: 544 g
Dimensions: 235 x 159 x 15 mm


MEDIA REVIEWS
"E-Retailing is a very accessible book that would work well for introducing undergraduates to some of the management."
The Virtual Bazaar
-Dave Chaffey, "The Times Higher Education Supplement, 02/2005

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