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Business, Finance & Law > Business > Sales & marketing
Business, Finance & Law > Business > E-commerce
E-Marketing (Paperback)
  • E-Marketing (Paperback)
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E-Marketing (Paperback)

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£49.99
Paperback Published: 23/07/2013
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Synopsis
For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

Publisher: Taylor & Francis Ltd
ISBN: 9781292023038
Weight: 788 g
Dimensions: 275 x 215 x 13 mm
Edition: Pearson New International Edition

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