E-Marketing: Concepts, Methodologies, Tools, and Applications (Hardback)Information Resources Management Association (editor)
Hardback 1485 Pages / Published: 30/11/2012
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E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Publisher: Idea Group,U.S.
Number of pages: 1485
Weight: 311 g
Dimensions: 292 x 229 x 11 mm
Edition: Three Volumes
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