Visit our Christmas Gift Finder
e-Marketing: Applications of Information Technology and the Internet within Marketing (Paperback)
  • e-Marketing: Applications of Information Technology and the Internet within Marketing (Paperback)
zoom

e-Marketing: Applications of Information Technology and the Internet within Marketing (Paperback)

(author)
£41.99
Paperback 238 Pages / Published: 20/10/2011
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn't mean, however, that `old' marketing tools are no longer relevant.

In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization.

Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.

Publisher: Taylor & Francis Ltd
ISBN: 9780415677288
Number of pages: 238
Weight: 476 g
Dimensions: 248 x 171 x 15 mm

You may also be interested in...

The Challenger Sale
Added to basket
Build a Brand in 30 Days
Added to basket
Brand Success
Added to basket
£19.99
Paperback
Hooked
Added to basket
£12.99
Hardback
Growth Hacker Marketing
Added to basket
Internal Communications
Added to basket
Do Purpose
Added to basket
£8.99
Paperback
The Sell
Added to basket
£14.99
Paperback
Contagious
Added to basket
£8.99
Paperback
Hegarty on Creativity
Added to basket
Marketing For Dummies
Added to basket
Web Marketing All-in-One For Dummies
Added to basket
Brand Leadership
Added to basket
£9.99
Paperback
Raving Fans!
Added to basket
£8.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.