e-Marketing: Applications of Information Technology and the Internet within Marketing (Paperback)Cor Molenaar (author)
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In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization.
Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.
Publisher: Taylor & Francis Ltd
Number of pages: 238
Weight: 476 g
Dimensions: 248 x 171 x 15 mm