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E-Marketing in Developed and Developing Countries: Emerging Practices (Hardback)
  • E-Marketing in Developed and Developing Countries: Emerging Practices (Hardback)
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E-Marketing in Developed and Developing Countries: Emerging Practices (Hardback)

(editor), (editor)
£165.00
Hardback 327 Pages / Published: 30/07/2013
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While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

Publisher: Idea Group,U.S.
ISBN: 9781466639546
Number of pages: 327
Weight: 1152 g
Dimensions: 280 x 216 x 22 mm

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