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E-commerce: Implementing Global Marketing Strategies (Paperback)
  • E-commerce: Implementing Global Marketing Strategies (Paperback)
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E-commerce: Implementing Global Marketing Strategies (Paperback)

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£193.00
Paperback 225 Pages / Published: 01/06/1999
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Organizations are looking for ways to expand business opportunities, improve customer service, and reduce costs. E-commerce may be the answer. This CTR report explores the growth of Internet technologies and their effects on the global marketplace. The business benefits of e-commerce are discussed, and effective strategies for implementing this emerging technology are provided.

Publisher: Computer Technology Research Corporation,U.S.
ISBN: 9781566070652
Number of pages: 225

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