e-Commerce Management: Text and Cases - Series on University Mathematics Vol 7 (Paperback)Sandeep Krishnamurty (author)
Paperback Published: 08/08/2002
- Not available
E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.
Publisher: Cengage Learning, Inc
Weight: 771 g
Dimensions: 234 x 156 x 25 mm
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