E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.
The market-leading text for e-commerce
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.
Teaching and Learning Experience
This program will provide a better teaching and learning experience-for both instructors and students.Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce. Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.
Publisher: Pearson Education Limited
Number of pages: 912
Weight: 1388 g
Dimensions: 253 x 207 x 28 mm
Edition: 11th edition
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