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E-Commerce 2012 (Paperback)
  • E-Commerce 2012 (Paperback)

E-Commerce 2012 (Paperback)

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Paperback Published: 01/02/2012
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For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field.

Publisher: Pearson Education Limited
ISBN: 9780273761297
Weight: 1030 g
Dimensions: 254 x 203 x 30 mm
Edition: Global ed of 8th revised ed

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