E-Business: Principles and Practice (Paperback)Dr. Jennifer Rowley (author)
Paperback 266 Pages / Published: 08/05/2002
- Not available
This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies
Publisher: Palgrave Macmillan
Number of pages: 266
Weight: 568 g
Dimensions: 254 x 178 x 16 mm
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