E-Business Strategy: Text and Cases (Paperback)
  • E-Business Strategy: Text and Cases (Paperback)
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E-Business Strategy: Text and Cases (Paperback)

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£57.99
Paperback 416 Pages / Published: 16/12/2002
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It aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780077098377
Number of pages: 416
Weight: 1 g
Dimensions: 245 x 189 x 21 mm

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