E-Business-Management - Herausforderungen an Das Management 8 (Hardback)
  • E-Business-Management - Herausforderungen an Das Management 8 (Hardback)
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E-Business-Management - Herausforderungen an Das Management 8 (Hardback)

(editor)
£40.99
Hardback 388 Pages / Published: 06/03/2001
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In kurzester Zeit hat sich das E-Business zu einem festen Marktbestandteil entwickelt. Es verandert die Unternehmenslandschaft im ganzen und hat zugleich Auswirkungen auf die verschiedenen Bereiche in Unternehmen. Fuhrende Fachvertreter aus Europa und den USA liefern in diesem Buch Ansatze, die fur das Management des E-Business herangezogen werden konnen. Analysiert werden u. a. die strategische Ausrichtung der New Economy, die Markenfuhrung im Internet, die Veranderung klassischer Vertriebsstrukturen durch das Internet, Nutzen und Schwachen der E-Education, Auswirkungen des Online-Banking und Moglichkeiten des E-Consulting.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783540416722
Number of pages: 388
Weight: 720 g
Dimensions: 234 x 156 x 22 mm
Edition: 2001 ed.

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