E-Branding-Strategien (Paperback)
  • E-Branding-Strategien (Paperback)
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E-Branding-Strategien (Paperback)

(editor)
£54.99
Paperback 286 Pages / Published: 11/12/2001
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Orientierung im Internet bieten Marken, zu denen der Verbraucher ein Vertrauensverhaltnis aufgebaut hat. Daher ist es fur alle Unternehmen, die im Internet agieren, wichtig, fur ihre E-Commerce-Strategien eine klare E-Brand-Strategie zu entwickeln. Dieses Buch stellt praxiserprobte Werkzeuge vor und beschreibt Methoden der Erfolgskontrolle. Mit vielen Praxisbeispielen.

Publisher: Gabler
ISBN: 9783409189934
Number of pages: 286
Weight: 576 g
Dimensions: 244 x 170 x 15 mm
Edition: 2001 ed.

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