e.biz: The Anatomy of Electronic Business (Paperback)Geoffrey Sampson (author)
Paperback 224 Pages / Published: 30/10/2003
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E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.
Publisher: Elsevier Science & Technology
Number of pages: 224
Weight: 380 g
Dimensions: 244 x 171 x 11 mm
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