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Dynamics of Mass Communication: Media in the Digital Age (Paperback)
  • Dynamics of Mass Communication: Media in the Digital Age (Paperback)
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Dynamics of Mass Communication: Media in the Digital Age (Paperback)

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£72.99
Paperback 544 Pages / Published: 01/04/2006
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Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. This new edition embraces the digital age, with a free Student CD-ROM that adds video and interactivity, to the student's textbook experience and brings students up-to-date, on the latest developments in mass communication - from the emerging role of cell phones and iPods in the mass media mix, to the growing impact of blogs on the practice of journalism.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780073126678
Number of pages: 544
Edition: 9th New edition

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