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Driving Honda: Inside the World's Most Innovative Car Company (Hardback)
  • Driving Honda: Inside the World's Most Innovative Car Company (Hardback)

Driving Honda: Inside the World's Most Innovative Car Company (Hardback)

Hardback 320 Pages / Published: 31/07/2014
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'Fascinating and insightful' Financial Times For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world's fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot? According to Jeffrey Rothfeder - the first journalist allowed behind Honda's infamously private doors - what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity and unyielding cynicism toward the status quo and whatever is assumed to be the truth - ideas embedded in the DNA of the company by its colourful founder Soichiro Honda, sixty-five years ago. With dozens of interviews of Honda executives, engineers,and frontline employees, Rothfeder in Driving Honda shows how the company has developed and maintained its unmatched culture of innovation, resilience, and flexibility - and how it exported that culture to other countries that are strikingly different from Japan, establishing locally controlled operations in each region where it lays down roots. For instance, Rothfeder reports on life at a Honda factory in the tiny town of Lincoln, Alabama. When the American workers were trained to follow the Honda Way as a self-sufficient outpost of the global company, their plant pioneered a new model for manufacturing in America. As Soichiro Honda himself liked to say, "Success can be achieved only through repeated failure and introspection. In fact, success represents one percent of your work, which results only from the ninety-nine percent that is called failure."

Publisher: Penguin Books Ltd
ISBN: 9780670920563
Number of pages: 320
Weight: 583 g
Dimensions: 240 x 162 x 30 mm

Superb, gripping. Although ostensibly about Honda, Rothfeder's new book is essentially a powerful corporate parable about how sticking to your guns can lead to real success * Engineering and Technology *
Fascinating and insightful * Financial Times *
Makes a strong case for considering Honda, rather than Toyota, as the best model of management for the 21st century * Financial Times Business Education *
This highly readable book reveals the key to Honda's success: openness, innovation, and quality. A must-read for anyone interested in American manufacturing. -- Subir Chowdhury, author of The Power of LEO and The Power of Six Sigma
Through access to highlevel Honda executives, Rothfeder dives into a culture that sidesteps traditional hierarchy, proving that no organization is too large to stop thinking like a start-up. -- Keith Ferrazzi, author of the #1 New York Times bestseller Who's Got Your Back and Never Eat Alone
Great investors profit by running against the crowd; in this respect Rothfeder's superb book is the story of a great corporate contrarian. It explains how Honda's idiosyncratic approach has enabled it to prosper. -- John A. Casesa, senior managing director, Guggenheim Partners
In an entertaining book, Rothfeder details how Honda has navigated globalization with a strategy other multinationals should follow. -- Ray Kwong, senior advisor, USC US-China Institute, and Forbes contributor

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