Drivers of Global Business Success: Lessons From Emerging Markets (Paperback)
  • Drivers of Global Business Success: Lessons From Emerging Markets (Paperback)
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Drivers of Global Business Success: Lessons From Emerging Markets (Paperback)

(editor), (editor)
£79.99
Paperback 298 Pages / Published: 11/10/2004
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This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are distilled into meaningful and actionable lessons. Using theory, cases and sector analyses, this book will add knowledge to the field of emerging market studies. While US and European managers will gain insights into their emerging market counterparts, executives from one emerging market can learn from the success strategies employed by firms from countries with similar environments.

Publisher: Palgrave Macmillan
ISBN: 9781349725137
Number of pages: 298
Dimensions: 216 x 140 mm
Edition: 1st ed. 2004


MEDIA REVIEWS

'This book, compiled by the international team of experts, is a welcome addition to the emerging markets literature. What differentiates this book from others is that the authors tale a case-based, yet theory-based, research in exploring managerial thought and practices in transition, and offers a state-of-the-art analysis on various stakeholders of the market capitalism in emerging economies around the world. It is a must reading for academics and policymakers in this line of work.' - Maasaki Kotabe, The Washburn Chair Professor of International Business and Marketing, Temple University, Pennsylvania, USA.

'Many books and articles have been written about globalization and how

firms can take advantage of the global markets. Few books have sought

to address the practical issues of how firms from emerging markets can become successful in tapping into market potentials of advanced markets. This book combines theories and practices with many real world applications. As such, both academic researchers and practitioners should find this book a valuable resource.' - Paul Chao, Professor and Head of Department of Marketing, Eastern Michigan University, U.S.A.

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